Social Activism, Visual Rhetoric & Digital Media Research 📱. There are exciting emergent trends in visual rhetoric (or persuasion) for digital activism in social media video. From social justice hashtagavism like #Ferguson, to corporate leadership with issues of gender and identity such as in Dove’s “Real Beauty Sketches” video, or addressing diversity, equity and inclusion HP’s “All-American Family Portraits,” empowerment through social media video is electrifying the globe and impacting and influencing social change.
Below, I’ve compiled of list resources and readings encapsulating the theoretical framework of social activism, visual rhetoric and digital media storytelling for social justice and social change in social media video for diversity, equity and inclusion.
Educate yourself, and bring value to your social justice campaign, but don’t go at it alone. Optimize your ability to gain awareness, plan an approach, get access, recruit allies and take action.
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Bonilla Y and Rosa J (2015) #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist 42(1): 4–17. DOI: 10.1111/amet.12112.
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Dove Real Beauty Sketches | You’re more beautiful than you think (6mins) (2013).
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HP (2018a) All-American Family | HP ENVY Photo. Technology.
HP (2018b) Family Portraits | HP ENVY | HP. Reinvent Mindsets.
HP (2018c) Shorty Social Good HP All American Family Portrait Supporting Materials.pdf. HP.
HP (2018d) The ‘All-American’ Family Portrait | HP® Official Site.
HP (n.d.) Diversity and Inlusion: Media | HP® Official Site.
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McKenzie-Mohr S and Lafrance MN (2017) Narrative resistance in social work research and practice: Counter-storying in the pursuit of social justice. Qualitative Social Work 16(2): 189–205. DOI: 10.1177/1473325016657866.
Mejía GM and Longo B (2017) Design and Effect of Viral Videos for Social Change. Visual Methodologies 5(2): 50–61.
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