Social Media Video Marketing Strategy 🎥. According to the Pew Research Center, 73% of adult internet users utilize YouTube. Unlike older mediums like print, radio and television, social media presents an unparalleled opportunity to connect with an audience, continuously engaged to the internet through social media by way of their smartphone in their pocket, or quite often near-glued to their hand.
With video being the most dynamic and engaging form of content, a social media video marketing strategy campaign is an effective way to empower a social justice movement. Create content that engages users through participatory actions and drives users to a distinctive call-to-action through circular viralosity which walks users through a funnel of finite content designed to motivate a singular action.
Expand your awareness of social justice in social media video marketing strategies.